— A. González Uribe
FounderCreative and Innovation Director
We do it better together
◆ Five companies
Colombia · Central America
From raising capital to the guest experience
In hospitality since 2023
And we grow them with more than capital: Alejandro González's name, his reputation in the industry and his buying power. For the companies we've already invested in, we look for investors so they can grow further.
Show us what you're building.
So we can invest in it or support it with mentorship, as long as it has to do with hospitality.
Join one of our companies.
Macca's projects and True Nap are open to investors, and Materia Prima opens soon.
This is what a company that works with us gets, whether through investment or mentorship.
Our companies can become your client.
We run, design and supply hotels. If your product works for us, we can buy it or be the place where you test it before it goes to market.
We know what makes a supplier valuable.
Our companies buy from the industry at scale. They know what a company needs for a hotel to choose it, and choose it again.
Money, people and know-how.
Plus the backing of our companies, which opens conversations with hotels, operators and investors that take a new company years to reach.
Capital to grow, or mentorship to get ready.
If your company is ready, we can invest. If it needs to get organized first, we support it with mentorship.
It all started at Macca Desarrollo Inmobiliario, the real estate company Alejandro has run for eleven years with his brother Camilo and his mother, María. In 2023 they entered hospitality with Blackroom, and within three years came Hotel Branding House, Materia Prima and True Nap.
Founder of Hotel Business Hub. Creative and Innovation Director at Macca and Blackroom.
His background is in product design and market research. Forbes Founders included him in its 2025 list.
Awards and stages where we've had to explain how we work.
Forbes Founders published a profile of the founder in its annual list of entrepreneurs to follow, focusing on the white-label operating model and the group's roots in real estate development.
An award given by the Ranking Líderes Innovadores together with the Asociación de Rectores del Caribe y las Américas to the partners of Macca and Blackroom.
A talk on how to raise investment in traditional industries, where the asset weighs more than the software.
The global edition of the Top 100 Innovative Leaders, in Seville, and official speakers at the international startup congress: how to innovate with startup methodology in real estate and hospitality.
So we can invest in it or support it with mentorship. It can be any company, as long as it has to do with hospitality.
First we review what you tell us about your company.
Alejandro González reviews it personally.
We write to you and, if there's interest, we set up a meeting.