— FAQ
Simple answers. Read by a person
What people ask us most about Hotel Business Hub, how to invest, the startups we back and the portfolio companies. Tap a question to read the answer.
It invests in companies that make an impact on hospitality. Today there are five: development and capital, operations, concept and design, supply, and rest. It doesn't run hotels under its own brand or sell services on its own.
If you have a company that solves something for the industry, this is where you present it. If you want to come in as an investor in one of the companies already inside, this is the place too. Most of them belong to Alejandro González; some have partners.
Get to know the hubThe hub is in Medellín, Colombia. Blackroom, the operator, works in Colombia and Central America, with hotels of 40 to 100 rooms.
The other companies go wherever there's a project: supply and consulting travel more easily than a construction site.
Yes, and it's discussed case by case. Each company has its moment: some are closed, others are open to partners, and sometimes what we're looking for is someone to build a new one with us.
We don't publish rounds or terms on the site: that's a conversation.
See how it worksNo. There's no fund, no committee and no quarterly mandate. It's our own capital, and Alejandro González makes the decisions.
That's why we invest in few companies and get deeply involved in the ones we choose.
The ones that solve something real in hospitality and that we can test in our own hotels. If your product works for us, it will probably work for other operators.
It doesn't have to be technology. In fact, almost nothing we do is.
Present my companyA person reads it, not an automatic filter. If there's something there, we reply to talk; if not, we reply too. We'd rather give a clear no than stay silent.
Five today, and each one covers a different layer of a hotel's life cycle: capital and development, operations, concept and design, supply, and rest.
More are on the way. They join the site once they stop being an idea and start moving.
See the portfolioNot all of them. In some we're the owners and in others we're partners. What they share is that we're inside: none of them is an investment we watch from a distance.
Write to us and we'll answer. If it's a good question, it ends up here so the next person doesn't have to ask.