Alejandro González Uribe explaining on a glass wall to two founders, with amenities on the table
№ 05
Mentorship
Medellín · 2026
— Mentorship
For companies that sell to hotels: amenities, technology, design or services

Learn to sell to Hotels.

◆ Sell more Get into hotels Get your company ready to raise investment Apply for mentorship ↓

The companies behind every mentorship

Macca Blackroom Hotel Branding House Materia Prima True Nap

We sit on the other side of the table.

When you sell to a hotel, on the other side there's someone who runs it, designs it or buys for it. We do all three, and that's what we put at your company's service.

We run hotels.

With Blackroom we run hotels in Colombia. We know who approves a purchase inside a hotel, what they check before saying yes and what leaves a good product waiting.

We design them from scratch.

With Hotel Branding House we design hotels from the concept up. We know at what point in a project the products get chosen and how to get into that conversation before the hotel opens.

We sell to them.

With Materia Prima we sell amenities to hotels. We know that sale end to end: the first meeting, the sample, the negotiation and the restock.

We can be your client.

If your product is useful to our companies, they can buy it or be the place where you test it before it goes to market.

We invest.

Hotel Business Hub invests in companies that make an impact on hospitality. If your company fits what we look for, mentorship can be the first step toward an investment.

What it's for

Sell more.

We review what you offer hotels, who you're offering it to and at what price, so every meeting has a better chance of closing.

Get into hotels.

We show you how a hotel buys from the inside: who decides, what they need to hear and what has to happen for your product to reach operations.

Raise capital.

We get your company in order so an investor understands it quickly: what you sell, to whom, how it grows and what you need the money for. With us or with others.

Alejandro González at the Ibero-American Startup Congress, Medellín
Ibero-American Startup Congress, Medellín, 2025. A talk on how to raise investment.

Your mentor is Alejandro González.

Founder of Hotel Business Hub and Creative and Innovation Director at Macca and Blackroom. His background is in product design and market research. Since 2023, with his partners, he has launched Blackroom, Hotel Branding House, Materia Prima and True Nap. He buys from the industry at scale and knows what a company needs to become a valuable supplier.

How it starts.

  1. You tell us about your company.

    Fill out the form below with the basics: what you sell, who you sell to today, how many hotels buy from you and what you're looking for.

  2. We review it carefully.

    Someone on the team reads every application and writes to you with the next steps.

  3. We shape your mentorship.

    In a first conversation we decide together on the format that makes sense for your company and the stage it's at.

Tell us about your company.

With this information we understand where your company stands and how we can help.

Form · Mentorship Someone on the team reads it and writes back.

Your information stays between us.