Alejandro González Uribe, founder of Hotel Business Hub
№ 01
Hotel Business Hub
Medellín · 2026
One vision, a group of companies · Hotel Business Hub
— A. González Uribe
Founder
Creative and Innovation Director

Building the future of hospitality.

◆ Five companies Colombia · Central America From raising capital to the guest experience In hospitality since 2023
02 — Our portfolio

Impacting hospitality for the better.

05 / active companies
Tap any brand to open it
01  /  Macca
Macca
Desarrollo
Project development and capital raising. Development · Capital
Projects open to investment
02  /  Blackroom
Black
room
White-label hotel operations. Operations
03  /  Hotel Branding House
Hotel
Branding House
Concept, architecture and interior design. Concept · Design
04  /  Materia Prima
Materia
Prima
Hotel amenities. Amenities
Opening to investment soon
05  /  True Nap
True
Nap
Sleep consulting. Rest
Open to investment
03
For companies

Introduce us to your company.

So we can invest in it or support it with mentorship. It can be any company, as long as it has to do with hospitality. What we bring goes beyond capital.

— What we bring
01
A client or a place to test

Our companies run, design and supply hotels. If your product works for them, they can become your client or your tester.

02
A buyer's eye

Our companies buy from the industry at scale and know what a company needs to become a valuable supplier.

03
Backing

When we invest, we bring the money, the people and the know-how to grow your business.

— Choose your path Companies and investors
04 — Journal

Stories from the Business.

All articles
— Industry analysis

Market readings, lessons from operations and long-term analysis on hospitality, real estate development and brand building, written for investors, operators and the people who make decisions in the industry.

Read the Journal