Hotel staffing and talent.
Hotel Crew is the new commercial brand of Contratamos Complementos, a temporary staffing company. It specialized in hospitality and trains its own staff: more than 500 people have gone through its academy.
Contratamos Complementos already worked with Blackroom and other hotels, but it couldn't expand: it had no focus and nothing that set it apart. It had become a hospitality specialist without realizing it.
In the mentorship we turned that into its strategy. Becoming number one didn't require growing in every direction: it was enough to specialize in hospitality, communicate it well and offer a service no one else has, an academy that trains staff before they reach the hotel. For that difference and that expansion we created a new commercial brand: Hotel Crew.